Xiaomi continues to consolidate its leadership position in the Spanish mobile market by units sold. The Chinese company announced today that it remains the first smartphone manufacturer in the country for the sixth consecutive quarter, according to data from Canalys.
The technology company captured 41% of the market share between April and June after experiencing a year-on-year growth of 12%. Xiaomi thus doubles the share of its immediate competitor, Samsung, which closed the second quarter with a 20% market share.
After both companies was Oppo, which snatched the third position from Apple. The Chinese manufacturer reached a 12% share in that period after growing by 227%; Meanwhile, the apple company closed with an 8% share, after falling 8% compared to the same period in 2020.
The top 5 closes with another Chinese company, TCL, which after growing 66% took over 3% of the Spanish smartphone market. Huawei is still missing from the top 5, hit by the US veto.
“It is exciting to see how our commitment to the premium segment, the incorporation of the latest technologies to all ranges and our diversified new retail strategy are paying off,” says Borja Gómez-Carrillo, head of Xiaomi in the Iberia region. The manager adds, through a statement, that since they arrived in Spain, “we have not stopped striving to bring consumers the latest innovations at honest prices.”
The good data from Xiaomi in Spain also extends to Europe, where the company holds the first position for the first time. According to the consulting firm Strategy Analytics, in this second quarter of 2021, the Chinese giant reached a 25.3% share in the Old Continent after achieving a year-on-year growth of 67.1%, surpassing Samsung and Apple.
In Portugal, the company continues to grow strongly, although it is not yet a leader. Xiaomi remains in second position, with 19% of the market, but in the second quarter it grew by 129%. On the contrary, Samsung, which occupies the first place, finished with a 27% share after falling 4%. TCL grew 289% and took the third position and a 16% market share and Oppo was fourth with 11% of the market. Apple fell to fifth place despite growing 8%. It closed the quarter with a 7% share.
In mid-July it was known that Xiaomi had surpassed Apple and was already the second manufacturer that sells the most mobile phones worldwide. Data for the second quarter from Canalys showed the Chinese manufacturer grew 83% and seized a 17% share of the global market, 3% more than in the first quarter. Only Samsung continued to beat him.
Xiaomi is already present in more than 100 countries and in August 2020 it re-entered the Fortune Global 500 list for the second time, ranking 422, with a progression of 46 positions compared to the previous year.
Ben Stanton, research manager at Canalys, highlighted then that Xiaomi still leans heavily towards the mass market, which makes the average selling price of their phones 40% and 75% compared to Samsung and Apple. % cheaper, respectively. The expert pointed out that one of Xiaomi’s main priorities is to increase sales of its high-end devices, such as the Mi 11 Ultra, but acknowledged that it will be “a tough battle” with Oppo and Vivo sharing the same goal.